How PR has emerged from traditional to a digital modern marketing tool – Devdeep Guha a Marketing Specialist
Dubai, United Arab Emirates, 6th Jun 2022, King NewsWire, In recent times, an ever-increasing number of businesses have achieved tremendous growth and outreach through digitization. Public relations professionals (social media influencers, journalists, and bloggers) have utilized maintaining online press releases, managing online business profiles, and organizing interviews and reviews to fill up the gap between a company’s brand awareness and its relationship with the target audience. Such outstanding results have largely been made possible with the development and integration of digitalized PR alongside traditional PR.
Traditional PR encompasses the connection building with those journalists, producers, and reporters, who tend to promote the businesses offline through magazines, media, newspapers, radio, publications, and books. In the past, in old-styled public relations, the prime objective of a publicist was to represent the clients through print media. Furthermore, media interviews and press releases used to be arranged later on by the public relations professionals to enhance the brand’s image among the audiences.
In modern times, business corporations have experienced a rising viewership and audience retention because of digitalization and networking. Accordingly, the promotion of a company’s brand image and its advertisement have been completely revolutionized through online media, reaching more consumers in less time.
The British newspaper, The Independence, has transitioned from print to a digital-only future. (tandfonline)
Digital PR involves the awareness and management of the reputation and public opinion of a business through online platforms. The key outlets in digital PR consist of online publications, reviews, podcasts, content marketing, social media, blogs, and other online events. Modern PR employs bloggers, industry experts, journalists, and social media personalities to make a business credible, build digital footprints, and create awareness and sustainability of a startup.
Digital PR adds value to your business in several ways:
- Digital PR helps in SEO (search engine optimization) of websites through appropriate keywords, thereby attaining a prominent ranking on Google’s search pages, leading to more incoming traffic for your website.
- In digital PR, social media influencers help by spreading your business ideas to their large following, resulting in more people becoming aware of your online presence, consequently driving more traffic to your website.
- A team of digital PR experts always make sure that your customers see only the good side of your company. They create SEO-friendly and engaging brand content for audiences, imprinting a long-lasting image over time.
- A professional in digital PR constantly tries to generate more leads to reach out to a larger demographic of the target customers for your company.
- The publication of high-quality content on well-established websites will foster your image as an authenticated source of information, giving credibility to your company’s website and increasing brand trust. Such publications will also attract influencers, journalists, and bloggers to spread your story even further, resulting in more people becoming aware of your business.
- Digital PR also gives professionals a lot of control in terms of tracking the effects of a PR campaign. Accountability can be managed by measuring the reach of content. We can get a figure of the number of people who have read the content, publications in which the content appears, and the reception of the content. Through such an automation, digital PR provides immediate feedback that can be used to manage a PR crisis. Furthermore, content generation and monitoring can be centralized through dashboards so that PR campaigns can be carefully carried out.
In this way, multiple sources of information and coverage originate from a single piece of content, resulting in growth and bolstering the reputation of your company’s brand by continuously adding value to it. As technology continues to have a strong influence on the modern social landscape, with social media trends having real-world consequences, digital PR will only grow in relevance and find more ground to cover in the coming future.
Media Contact: Devdeep Guha
Contact Person: Devdeep Guha
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Country: United Arab Emirates
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Economic Think journalist was involved in the writing and production of this article.